Dr. Carolyn Costley Waikato Management School, University of Waikato, New Zealand

Carolyn Costley, Ph.D. is Associate Professor of Marketing at Waikato Management School in Hamilton New Zealand. Her academic interests include consumer behavior, responsible marketing and brand strategy. In her research, she has examined visual communication, humour, memory, brand perceptions, happiness & consumption, and respect. Dr. Costley has published in Journal... read moreof Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Journal of Business Research, and in the ACR Film Festival, among other places. Awards include the Albert Steffey Award in recognition of an outstanding paper published in the Journal of Business Research and the ANBAR Citation of Excellence for an article published in the Journal of Marketing. Intellectual property lawyers occasionally call on Dr. Costley to give expert testimony in court cases involving consumer perceptions of brands.