Dr. Ekant Veer University of Canterbury, New Zealand

Ekant Veer is a Senior Lecturer of Marketing at the University of Canterbury, New Zealand. As well as an award winning teacher and public speaker, he has a firm passion for researching areas that have an impact in society. His work uses multiple methods to understand how identity impacts consumer... read morechoices and improve consumer welfare. Dr. Veer is the current editor of the Journal of Research for Consumers (www.jrconsumers.com) and his work has been published in a number of international journals, such as the Journal of Marketing Management, the European Journal of Marketing, Advances in Consumer Research, Marketing Letters and Consumption Markets and Culture.