Dr. Sharyn Rundle-Thiele Associate Professor, Griffith University, Australia1 Talk
Sharyn Rundle-Thiele is an internationally renowned marketing expert who bridges academia with practice. Sharyn has been with Griffith University, where she is Associate Professor, since 2009 and heads up Social Marketing @ Griffith. Dr. Rundle-Thiele is currently responsible for managing research programs in the areas of alcohol, healthy eating, and... read morestated choice modelling (consumer preferences). She has managed both large and small qualitative and quantitative studies including formative research to gain consumer and stakeholder insights, segmentation studies, customer loyalty, choice modelling and behavioural change. Dr. Rundle-Thiele has published over 100 refereed papers, reports and she co-authors Australia's market leading Marketing Principles textbook. On a day to day basis she is involved in the design of analysis and reporting and delivering research results that are scientifically driven. She has been recently involved in a large number of major projects for various private organisations and state government departments. Dr. Rundle-Thiele has conducted focus groups, workshops and depth interviews as well as designing and managing quantitative survey instruments, managing project implementation and providing analysis, interpretation and reporting.