Prof. Philip J. Kitchen Dean of the Faculty of Business and Professor in Marketing, Brock University, Canada1 Talk
Philip Kitchen is Dean of an AACSB accredited Business School in Canada. He is also an Affiliated Research Professor at ESC Rennes School of Business, France. He is qualified in Marketing (PhD, Keele; MBA, MBSc, BA (Hons), Manchester). He has held a full professorial role for over 15 years and... read morewas at Hull and Queens, UK prior to his current role. His research lies in the domains of marketing and corporate communications, brand marketing, and marketing theory. He has published over 120 academic papers, and 14 books in connection with these areas. He is currently engaged in a major three country research project evaluating the efficacy of the elaboration likelihood model (ELM). He has published many leading papers on the topic of integrated marketing communications.