Prof. Alan Braithwaite Chairman of LCP Consulting, Visiting Professor, Cranfield School of Management, Centre for Logistics and Supply Chain Management, UK

Alan Braithwaite is the Chairman of LCP Consulting, which he founded in 1985. In more than 20 years he has helped to take the company to be the leading independent consultancy specialising in supply chain and logistics, working internationally and receiving world recognition in its specialisation. LCP has pioneered a... read morerange of supply chain analytical techniques including Cost-to-Serve®, Time-to-Serve® and Carbon-to-Serve® which identify the value potential in companies’ supply chains. In his career he has consulted for more than 300 clients across every industry sector. He applies the key principles of the Supply Chain in all functional areas from manufacturing, purchasing and supply to distribution, retailing, logistics and customer satisfaction. He is also a Visiting Professor at Cranfield’s Centre for Logistics and Supply Chain Management. He has cooperated with Cranfield since 1987, supporting teaching, research, business clubs and student projects. He is widely published and a regular speaker at conferences around the world.