Mr. Martin Wheeler Director, Promotional Effectiveness, Billetts, UK

Martin Wheeler is Director of Promotional Effectiveness at Billetts. Billetts specialize in helping their clients with structured promotional strategies which make a real contribution to bottom-line profits and allow them to measure the real return from promotional activities. Martin has spent 12 years working in the consumer packaged goods sector.... read moreHis roles covered a broad spectrum of commercial responsibilities including sales, marketing and category management. During his 5 years at Billetts he has worked with many suppliers helping them to develop promotional effectiveness through insight based strategy and better accountability.