Mr. Tim Ambler London Business School, UK1 Talk
Tim Ambler is a Senior Fellow at the London Business School, which he joined in 1991. His main teaching and research has concerned the measurement and reporting of marketing performance, including narrative disclosures in company annual reports. Books include The Sage Handbook of Advertising (2007, co-edited with Gerard Tellis), Marketing... read moreand the Bottom Line (2000, 2003), and Doing Business in China (2000, 2003, 2008, with Morgen Witzel). His previous work concerned international marketing, especially in China. Since 2001, he has researched EU and UK government regulation. He is a Fellow of the Adam Smith Institute, the Institute of Chartered Accountants in England and Wales, The Marketing Society and the Australian Marketing Institute. He was previously Joint Managing Director of International Distillers and Vintners, now part of Diageo plc. During his various marketing roles in IDV, in the UK and internationally, he was involved in the launch of Baileys, Malibu and Archers and the development of Smirnoff vodka worldwide.