Mr. Rob Mason Managing Director, SBI (an IMG company), UK

Rob Mason is Managing Director of SBI, one of Britain's leading sponsorship and sports marketing consultancies, and Senior Vice President of IMG, the world's largest sports, media and entertainment company. Regarded as one of Britain's top sponsorship consultants, Rob has created sponsorships and activation campaigns for companies such as HSBC,... read moreJohn Smith's, Robinsons, Citroen, Guinness, Telegraph Media Group, Cisco Systems and Pernod Ricard. For the latter client, he directed Martell Cognac's Grand National sponsorship, awarded 'Hollis Sponsorship of the Decade' in 2004, and has directed or initiated numerous other award-winning campaigns for clients. Also Managing Director of the London Triathlon while SBI was independently-owned, Rob was one of three shareholders who built up the business prior to its acquisition by IMG in 2007.