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Mr. David Haigh Chief Executive Officer, Brand Finance Plc, UK2 Talks
David Haigh is the CEO and Founder of Brand Finance Plc, the leading independent brand valuation consultancy. David qualified as a Chartered Accountant with Price Waterhouse in London. He worked in international financial management, then moved into the marketing services sector, firstly as the Financial Director of The Creative Business... read moreand then as Financial Director of WCRS & Partners. He left to set up a financial marketing consultancy, which was later acquired by Publicis, the pan European marketing services group, where he worked as a Director for five years. David moved to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance. David has represented the British Standards Institute on the International Standards Committee working party on the standardization of brand valuation methods and practices, whose standard (ISO 10668) is due for publication in 2010. He has worked in the area of branded business, brand and intangible asset valuation since 1991 and since January 1995 has specialized entirely in this area. David is a passionate writer and has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at business schools around the world.