Prof. Lynette Ryals Cranfield School of Management, UK

Lynette Ryals is Professor of Strategic Sales and Account Management at Cranfield School of Management, the UK's first professor of sales and KAM. She specializes in key account management and marketing portfolio management, particularly relating to profitable customer management in the business-to-business context. She is a Registered Representative of the... read moreLondon Stock Exchange and a Fellow of the Society of Investment Professionals. She is also the Director of Cranfield's Key Account Management Best Practice Research Club and, since 2007, she has been the Director of the Demand Chain Management Community and a member of the School of Management's Executive Board.