Prof. Nigel Piercy Warwick Business School, UK1 Talk
Nigel F Piercy PhD, DLitt, who sadly passed away in 2017, was Professor of Marketing and Strategy, and Associate Dean, at Warwick Business School in the University of Warwick. Previously he was Professor at Cranfield School of Management and Cardiff University. He worked with executive groups and management students across... read morethe world. Professor Piercy was widely published in the marketing and management literature. His books include: Market-Led Strategic Change: Transforming the Process of Going to Market (Butterworth-Heinemann, 2009) and with Nikala Lane, Strategic Customer Management: Strategizing the Sales Organization (Oxford University Press, 2009).