Mr. Matthew Tod CEO, Logan Tod & Co, UK

Matthew Tod is the CEO at Logan Tod & Co, an online business improvement and optimization consultancy which he founded in 2002. The company works with clients to maximise results from online investment through improved conversion, enhanced website efficiency and targeted customer acquisition. A strong analytical approach coupled with a... read morerobust process, and deep understanding of the technology needed to convert 'interest into action' enables Logan Tod & Co to deliver more sales, leads, registrations and cost savings for clients. Before launching Logan Tod & Co, Matthew was Chief Executive at full service marketing agency Publicis NetWorks, London, a subsidiary of Publicis, the 4th largest global advertising and communications group. Matthew holds a BSc (Hons) in biotechnology from Kings College London University and an MBA from Warwick University.