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Mr. Richard Sedley Customer Engagement Director, cScape CEU and Course Director for Social Media at the Chartered Institute of Marketing, UK

2 Talks
Biography

Richard Sedley is the Director of the cScape Customer Engagement Unit (CEU) and works with clients such as Sony, Barclays, Aviva and the UK Police to develop profitable and enduring online engagement strategies. Richard authored the book Winners and Losers in a Troubled Economy: How to engage customers online to... read moregain competitive advantage published eight months before the UK entered recession. He co-ordinates the worlds largest annual online customer engagement survey, now in its fourth year.

Lectures (1)

Social media marketing
53 min
  • Mr. Richard Sedley
  • Customer Engagement Director, cScape CEU and Course Director for Social Media at the Chartered Institute of Marketing, UK

Bite-size Case Studies (1)

Bite-size Case Study
The Economist: a pricing experiment
The Economist 2 min
  • Mr. Richard Sedley
  • Customer Engagement Director, cScape CEU and Course Director for Social Media at the Chartered Institute of Marketing, UK