Dr. Alan L. Montgomery Associate Professor of Marketing, Carnegie Mellon University, USA1 Talk
Alan received his PhD and MBA in business from the University of Chicago in 1994. Since 1999 he has been an Associate Professor of Marketing at the Tepper School of Business, Carnegie Mellon University. His fields of interest include electronic commerce, the analysis of click-stream data, micro-marketing, pricing and data... read moremining. His research has appeared in many leading journals including the Journal of the American Statistical Association, Journal of Business, Journal of Marketing Research, Management Science, Marketing Science and Quantitative Marketing and Economics.