Prof. Eric T. Bradlow Professor of Marketing, Statistics and Education, University of Pennsylvania, USA

Eric is the K.P. Chao Professor at Wharton Business School, University of Pennsylvania and Co-Director of the Wharton Interactive Media Initiative. He is also Editor-in-Chief of Marketing Science. An applied statistician, Prof. Bradlow uses high-powered statistical models to solve problems on everything from internet search engines to product assortment issues.... read moreSpecifically his research interests include Bayesian modeling, statistical computing and developing new methodology for unique data structures with application to business problems.