Mr. Bryan K. Orme President, Sawtooth Software, Inc., USA

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Bryan received his BA from Brigham Young University and an MBA from the University of Texas at Austin. Prior to joining Sawtooth Software, Bryan worked in the marketing sciences department at IntelliQuest, Inc. He has published many articles on conjoint analysis and received the David K. Hardin award for the... read morebest paper published in Marketing Research in 2004. Bryan is the author of Getting Started with Conjoint Analysis and has also authored numerous Sawtooth Software technical papers and manuals. Bryan has been active at the American Marketing Association's Advanced Research Techniques Forum. He was twice the co-recipient of their Best Presentation award, has served on the Program Committee in 2002 and chaired their event in 2003.