Prof. Kit Yarrow Professor of Psychology and Marketing, Golden Gate University, USA

Kit Yarrow is an award-winning consumer research psychologist and a Professor of both psychology and marketing at Golden Gate University in San Francisco. She chairs Golden Gate University’s psychology department and is the 2009 Outstanding Scholar of the university. Kit has taught consumer behavior at universities around the world, from... read moreSlovenia to Malaysia, including the Helsinki School of Economics and UC Berkeley. She is co-author of Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail. As a recognized consumer expert, Kit’s made frequent appearances on ABC World News, Good Morning America, CNN and NPR and she has been quoted in publications such as The New York Times, The Wall Street Journal and US News and World Report. Her consulting clients have included General Electric, Del Monte and Nokia.