Dr. Madhumita Banerjee Assistant Professor of Marketing, University of Warwick, UK1 Talk
Madhumita Banerjee is an Assistant Professor of Marketing at the University of Warwick. Formerly she was a Lecturer and Program Director for MSc international marketing and entrepreneurship at University of Essex. She has also been on the visiting faculty at the Indian Institute of Management, Ahmedabad. Before joining academia, she... read morehad a corporate career starting in architecture and design industry and after an MBA, in strategic marketing research and planning. Her research interests are in marketing channels for service settings and customer experiences and the growth of markets and consumption in emerging markets with a focus on India. Her research has been published in journals such as Industrial Marketing Management and Advances in Consumer Research and presented in leading academic conferences organized by the European Academy of Marketing, AMA SIG on Relationship Marketing and Association of Consumer Research. Dr. Banerjee is also co-author of the Indian version of Prof. Hollensen's Global Marketing Management textbook.