Dr. Michael McDermott Assistant Professor, Northern Kentucky University, USA

Michael McDermott is an Assistant Professor at the Northern Kentucky University, USA. Previously he was at the University of Strathclyde. He then focused his energies on his consultancy business which provided advice on corporate strategy, brand development and internationalization. He is the author of several book and journal articles. Michael... read moreMcDermott has extensive experience of providing consultancy, teaching and research services in Asia, Europe and North America.