Dr. Jon Higbie Senior Vice President and Chief Scientist, Revenue Analytics, USA

Jon Higbie is Senior Vice President and Chief Scientist of Revenue Analytics. He leads one of the world's foremost groups of operations research scientists dedicated to pricing and revenue management. An expert in the science of revenue management, he has helped some of the world’s top companies increase revenue and... read moreprofit through the application of sophisticated pricing, forecasting and revenue management techniques. Jon Higbie is particularly known for his innovative work in the hospitality and advertising industries. He has been recognized for his contributions to the science of group revenue management, real-time price management and large-scale network management for companies such as ABC Television Network, The Coca-Cola Company, Ford Motor Company, InterContinental Hotels Group, Marriott International and Delta Air Lines.