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Ms. Una McMahon-Beattie Senior Lecturer in Marketing, University of Ulster, UK1 Talk
Una McMahon Beattie is a Senior Lecturer in Marketing in the University of Ulster, UK. Her research interests include revenue management, pricing, consumer trust and tourism futures and she has published widely in leading academic journals such as Targeting, Measurement and Analysis for Marketing, Journal of Strategic Marketing, Journal of... read moreTravel Research and Tourism Management. Una is the Practice Editor of the Journal of Revenue and Pricing Management and the author and editor of a number of books including Yield Management, Sport and Leisure Operations Management, Festival and Events Management and Cases in Revenue Management and Pricing.