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Mr. Nigel Sheldon Digital Strategy Consultant, UK

1 Talk
Biography

Nigel Sheldon has extensive experience in advising clients on strategic opportunities in media and digital interactive channels. His career at WPP agencies included intensive involvement in understanding emerging technologies, their usage by consumers and their potential for clients. At JWT he set up the interactive division, which developed BT Interactive... read moreTV test and worked with Kellogg on the Videotron Interactive TV advertising trial. During the dotcom period he advised a number of clients including Boots on the development of their digital businesses. Nigel worked on the launch of handbag.com, as well as helped MindShare clients such as Ford and Nestle on their digital strategies. In 2005 he joined Starcom as Director of Digital. Currently he is a Digital Consultant working with a variety of clients including The Guardian, Economist, Orange and WPP’s Joshua G2. Nigel was voted into Revolution magazine’s Power 50 of the most influential digital people in the UK in 2007.