Prof. Ian Bruce Director, Center for Charity Effectiveness, Cass Business School, UK

Ian Bruce CBE is the Founding Director of the Center for Charity Effectiveness at London City University’s Cass Business School and Vice President of RNIB, one of UK’s largest charities. Since training as a marketing manager with Unilever he has consistently used a marketing approach in his jobs as Chief... read moreExecutive of RNIB and Volunteering England and Assistant Chief Executive of a London borough and Age Concern England. His book Charity Marketing is now in its third edition. The portal www.knowhownonprofit.org was his brainchild. He was the first charity chief executive to be made a Companion of the UK Chartered Institute of Management and the first chief executive to be given both of the two major UK charity awards for outstanding achievement.