Mr. Guy Consterdine Founder, Guy Consterdine Associates, UK

Guy is the Founder of Guy Consterdine Associates, a marketing and research consultancy specializing in the media industry with an emphasis on print media and an international perspective. Guy is a frequent speaker on the research-based arguments for advertising in magazines. Among other assignments, he is Research Consultant to the... read moreInternational Federation of the Periodical Press (FIPP) and the UK’s Periodical Publishers Association (PPA). His publications include How Magazine Advertising Works (5th edition), The Vital Investment: Why It Pays to Advertise in B2B Magazines and The Case For Magazine Advertising. Guy has many years experience of consumer and business magazines and newspapers, both as a consultant and in various roles within publishing houses and advertising agencies. Before founding his consultancy he was Director of Research at one of the leading UK magazine publishers and prior to that he had a similar role at Times Newspapers Ltd. He began his career in major advertising agencies and served as Chairman of the Media Research Group.