Mr. Patrick Hermie Consultant, MEDIAH bvba, Belgium1 Talk
Patrick Hermie has been working as an agency Media Planner and later as Marketing and Research Director at a series of publishing companies in Belgium for the last 20 years. Patrick is now running his own consultancy business, MEDIAH bvba, specializing in media marketing and research. Patrick is co-author of... read morea series of media research papers and he contributed to the paper Bringing magazine measurement into the 21st century for the Esomar WM³ research conference in Budapest in 2008. He co-authored the book Stop/watch – everything on the impact of advertisements in magazines, which was published in January 2005.