Dr. Richard Michon Associate Professor, Ted Rogers School of Management, Ryerson University, Canada

Richard Michon is an Associate Professor of Marketing with special research interests and professional expertise in strategic market decisions, competitive industry analysis, service quality, retail atmospherics and database marketing. His research papers have been published in the Journal of Business Research, Journal of Marketing Theory and Practice, Journal of Services... read moreMarketing, Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, Journal of Fashion Marketing and Management and the Journal of Applied Psychology. Dr. Michon has acquired extensive professional experience in merchandizing, food processing, telecommunications, public utilities, manufacturing industries and major nonprofit organizations.