Dr. Hairong Li Associate Professor, Michigan State University, USA

Dr. Hairong Li is an Associate Professor of Advertising and the Director of China Programs for the College of Communication Arts and Sciences at Michigan State University. Dr. Li teaches undergraduate and graduate courses, including an online research workshop. His research has explored a wide variety of issues, including mobile... read moreadvertising, online consumer behavior, and the effects of interactive messages. He has published articles in more than a dozen academic journals. He is also the Editor of the Journal of Interactive Advertising and a reviewer for several major journals. He has been interviewed and quoted on interactive advertising and e commerce issues in The New York Times, The Washington Post and other news publications. Dr. Li holds a PhD in mass media and advertising from Michigan State University and Masters and Bachelors degrees from Renmin University in China. In addition Dr. Li was a Fulbright Scholar at Nanyang Technological University in Singapore.