Mr. Harald Neidhardt CMO, Smaato Inc., USA

In his current position as CMO and Co-founder at Smaato Inc. Harald Neidhardt was instrumental in conceiving the mobile advertising platform SOMA™. Harald is in charge of international business development, product management and marketing at Smaato, the pioneering provider of mobile advertising platform services based in San Mateo, California. Harald... read moreis also the Vice-Chair of the dotMobi mobile advertising taskforce which recently published the white paper Mobile advertising in the .mobi world, which he has co-edited. Before Smaato, Harald was Founder and CEO of Cardmine, Inc. He developed the business concept for the ‘Internet Paper Postcard™’, a viral marketing concept aimed at lowering customer acquisition costs. He sold the service to Procter & Gamble’s fragrance division in London and Geneva for their Hugo Boss fragrance license, as well as to BMW, Fiat, L’Oreal, Coty, Bild (Axel Springer Publishing in Germany) and others. Labeled a ‘pioneer in virtual worlds’ by Forbes magazine Harald has successfully managed interactive agencies in Europe and USA since 1993.