Mr. David Bowie Principal Lecturer in Marketing, Oxford Brookes University, UK1 Talk
David is a Principal Lecturer in Marketing in Hospitality and Tourism and the MSc Programs Director for international hotel, marketing and tourism programs at the Business School, Oxford Brookes University. He teaches specialist marketing masters’ modules and supervises PhD students. David worked in hotel and restaurant management for over 25... read moreyears as a manager and owner-operator. He was also a hotel marketing consultant writing over 100 marketing plans for multiple branded businesses and independents. His book Hospitality Marketing: an Introduction, co-authored with Professor Francis Buttle is sold across the world. David’s research interests are focused on branding in hotel and tourism marketing.