Ms. Janet Kiddle Founder, Steel Magnolia, UK

Janet founded Steel Magnolia, a strategic market research consultancy specializing solely in understanding the 50-plus consumer in May 2003. Having just turned 50 her mission is to explore what it means to be over 50 and to let younger generations know how they think, feel, behave and most importantly buy.... read moreHer background is as a strategic planner in advertising for 20 years at Saatchi & Saatchi and latterly Managing Director of TRBI, one of the UK’s foremost qualitative research agencies renowned for developing leading edge techniques. Janet often speaks at conferences on the subject and is a contributor to The 50-Plus market by Dick Stroud.