Mr. John Rae Director of Business Development, CACI Ltd., UK

1 Talk

Following a degree in Mathematics, John spent 4 years in the fields of defense and alternative energy. John joined CACI in 1981 and initially worked as an analyst on market research sample design. He has managed a variety of teams at CACI covering areas such as retail planning, geographic information... read moresystems, European demographics and e-business. During these 28 years he has been involved in the development of a number of high profile, innovative products on the subject of consumer lifestyles covering areas such as geodemographics, demographic change, income, housing, spending, the internet and attitudes. John has built consumer classifications for a number of European countries and four generations of the Acorn classification in the UK. He is responsible for the development of new areas of business and special projects for CACI. These responsibilities include evaluating how published and non-published official data may be processed to provide new forms of information. John is on the
editorial board of the Journal of Targeting, Measurement and Analysis for Marketing.