Dr. Ian Phau Associate Professor, Curtin University of Technology, Australia1 Talk
Ian Phau is Associate Professor of Consumer Behavior and Brand Management at Curtin University of Technology, He is also the Editor-in-Chief of Asia Pacific Journal of Marketing and Logistics. His current research specializes in country of origin, advertising appeals and branding specifically in luxury brands. He has also published extensively... read morein Social Behavior and Personality, Psychology & Marketing, Journal of Business Ethics and Journal of Consumer Marketing, amongst others. His business experience includes management consulting and market research in the luxury fashion industry in Europe, Australasia and Asia.