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Prof. Kevin Lane Keller Professor of Marketing, Tuck School of Business, USA

1 Talk
Biography

Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Keller's academic resume includes degrees from Cornell, Duke and Carnegie-Mellon universities, award winning research and faculty positions at Berkeley, Stanford, and UNC. He has served as brand confidant to marketers... read morefor some of the world's most successful brands including Accenture, American Express, Disney, Ford, Intel, Procter & Gamble and Starbucks. His textbook Strategic Brand Management is in its 3rd edition and has been adopted at top business schools and leading firms around the world. With the 12th edition he is also the co-author, with Philip Kotler, of the all time best selling introductory marketing textbook Marketing
Management.