Ms. Helen Day Sponsorship Consultant and Head of European Policy, European Sponsorship Association, UK

Helen Day has worked in sponsorship agencies for nearly 30 years and she now acts as an independent consultant. She provides strategic analysis and implementation skills, for sponsors and rights holders, as well as for government agencies. She also has extensive experience in the staging of major events, having advised... read moreand worked on many international sports championships. Helen is Head of European Policy and former Vice Chairman of the European Sponsorship Association (ESA). She is particularly involved in working with the EC and UK governments on sponsorship related issues. She helped rewrite the ICC International Code of Sponsorship and is involved in developing
pan-European networks to exchange ideas and information. She has recently set up a
pan-European self-regulatory process for sponsorship and sits on the joint arbitration panel. She is also Editor of the Journal of Sponsorship and regularly speaks and writes on sponsorship related issues.