Ms. Jennifer Kirkby Director, White Waves, UK

Jennifer Kirkby is acknowledged as a leading analyst and writer on marketing and customer management. She is Director of both White Waves and partnership Mutual Marketing, contributor to many books and journals, and lectures at business schools. Her aim is challenging marketing thinking. She has a degree in economics and... read morefollowing a career in marketing covering everything from research and development to brand management, was a director at Gartner and advisor to the UK Government. She has worked with many Fortune 500 companies worldwide, on customer management and continuously researches its implementation.