Mr. Rod Street Executive Partner, IBM Global Business Services, UK

Rod Street is a Partner in the customer management practice for IBM Global Business Services. He leads IBM’s information on demand initiative for NE Europe and works with clients especially on market and sales strategies and information based competition.
He has worked with organizations across many industries including Philips,... read moreJ&J, Nestle, Heineken, Samsung, Scottish & Newcastle, Coca Cola, GSK, Wyeth and Nokia on all aspects of market and customer management innovation. He has led IBM’s CRM practice in the UK, Ireland and Netherlands and prior to this has played many roles in PWC consulting including leading the development of their market strategy offering, working on the global CRM leadership team and jointly leading the marketing and operations consulting team in the UK. Rod is author of several articles on marketing and multichannel and recently co-authored a book on customer interaction, The Multichannel Challenge.