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Case study

Revenue optimisation and supply enhancement: A case study of clinical operations improvement in a community-based integrated health system

Gokhan Anil
Management in Healthcare: A Peer-Reviewed Journal, 10 (1), 44-56 (2025)
https://doi.org/10.69554/PEVH1156

Abstract

Healthcare organisations face mounting challenges to maintain financial sustainability given increasing expenses, decreasing reimbursements and changing patient needs. Because of the increasing costs of operating a healthcare institution, it is no longer viable to pursue achieving financial sustainability just by adding more clinical visits and capacity, increasing hospital admission and throughput, performing more surgeries or simply working harder. To address these challenges, healthcare leaders should adopt a culture of continuous process improvement that engages and empowers clinical and operational teams to identify and eliminate waste, optimise revenue and enhance quality and safety. This paper presents a case study of Project ROSE (Revenue Optimization and Supply Enhancement), a project initiated by a community-based integrated health system in the upper Midwest. The goal was to achieve substantial financial savings within one year through revenue optimisation, supply chain improvements and service and maintenance contract enhancements. We describe the vision, goals, methods, results and lessons learned. We also discuss the implications and recommendations for other healthcare institutions that seek to implement similar initiatives that may reduce the burden on their clinical teams and allow them to work smarter, not harder. This article is also included in The Business & Management Collection which can be accessed at https://hstalks.com/ business/.

Keywords: healthcare management; revenue optimisation; supply enhancement

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Author's Biography

Gokhan Anil , MD, is a consultant in the Department of Obstetrics and Gynecology, Mayo Clinic Health System — Minnesota region and an assistant professor of obstetrics and gynaecology at the Mayo Clinic College of Medicine and Science. He has 18 years of service with the Mayo Clinic Health System. In his role as chair of clinical practice, he oversees all aspects of the practice in the Mayo Clinic Health System — Minnesota region and leads integration and practice transformation efforts in alignment with Mayo Clinic strategies. He is also the Chair of Mayo Clinic Health System Capital Committee. He holds certification from the American Board of Obstetrics and Gynaecology and specialises in female pelvic medicine and reconstructive surgery. (Biographies of all authors are available on request from the publisher.)

Citation

Anil, Gokhan (2025, September 1). Revenue optimisation and supply enhancement: A case study of clinical operations improvement in a community-based integrated health system. In the Management in Healthcare: A Peer-Reviewed Journal, Volume 10, Issue 1. https://doi.org/10.69554/PEVH1156.

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cover image, Management in Healthcare: A Peer-Reviewed Journal
Management in Healthcare: A Peer-Reviewed Journal
Volume 10 / Issue 1
© Henry Stewart
Publications LLP

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