Using marketing automation to stand out with your customers
Abstract
In today’s competitive marketplace, customer expectations are higher than ever before. Brands are constantly searching for innovative ways to engage their audience, drive conversions and build lasting relationships. Marketing automation is a powerful tool that allows businesses to meet these demands by delivering personalised, timely and relevant content at scale. This paper describes how marketing automation can be used to exceed customer expectations, exploring such key areas as performance marketing, types of automated e-mails, leveraging customer data for personalisation, and the role of artificial intelligence in enhancing customer engagement. The aim is to provide a detailed analysis and actionable advice on utilising marketing automation at each stage of the customer journey, while creating memorable customer experiences that will set your brand apart. This article is also included in The Business & Management Collection which can be accessed at https://hstalks.com/business/.
The full article is available to subscribers to the journal.
Author's Biography
Britney Young is a marketer, author and speaker with over a decade of experience in various roles specialised in digital marketing. She is currently a senior technical product manager at Amazon Web Services (AWS). Prior to AWS, she worked at both large and small organisations leading teams and driving strategy for demand generation, web optimisation, e-mail, SMS, social media and improving the customer journey with marketing automation.
