How artificial intelligence can support the maritime industry in the prevention of greenwashing to reach its net zero target by 2050

Author's Biography

Rolf Neise is currently working as a freelance consultant supporting multinational companies to optimise their supply chain management and logistics structures and as a senior lecturer at the International School of Management (ISM), Hamburg. Rolf is a highly acclaimed presenter and regularly speaks at supply chainrelated conferences around the world, specialising in topics involving collaboration, integrated business planning and container logistics. He is the author of Container Logistics, the first book on this subject from a shipper’s perspective. Prior to his present role, Rolf was the Global Head of Logistics Operations at BAT (British American Tobacco plc), in charge of defining BAT’s logistics strategy in the end-to-end supply chain. He managed the relationship with BAT’s lead logistics providers DHL and Kuehne & Nagel and drove the learning and development agenda for logistics. Rolf held several operational and strategic roles across the BAT group in Germany and the UK, such as Head of the European Supply Chain – Leaf. He was an essential member of the first truly global organisational set-up in BAT, the Global Leaf Pool, where he was responsible for logistics, planning and customer service, as well as the global rollout. Prior to BAT, Rolf worked in several consultancies in Germany, Austria and Guatemala, where he gained an in-depth experience of reorganisation and optimisation projects in different industries in companies around the world. Rolf majored in economic engineering at the Technical University Berlin and wrote his doctoral thesis at the University of Stuttgart in transport logistics.

Valentina Wagner is currently graduating with a BSc in international management from the International School of Management in Hamburg. She is on a working student placement at Lufthansa Industry Solutions, a subsidiary of the Lufthansa Group, focusing on corporate sustainability. As part of an IT service provider, she recognises the transformative potential of artificial intelligence (AI), particularly in preventing greenwashing. Prior to her role at Lufthansa, Valentina secured the first working student position at Deloitte in the Forensic department, where she assisted in investigating and uncovering cases of economic fraud. Valentina plans to continue her educational path with a Master’s in economics and law focusing on accounting, auditing, controlling and taxation.