Old rules for a brave new world

Stel, Jon

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Practice paper

Old rules for a brave new world

Jon Stel

Journal of Brand Strategy, 5 (3), 334-340 (2016)

https://doi.org/10.69554/AIBN2892

Abstract

this comment explains why, in an era of digital complexity, the fundamental human gestures of appreciation, kindness and personal recognition still prevail.

Keywords: brand experience; customer service; simplicity; brand engagement; strategic planning; digital; marketing; retailing; e-tailing

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Citation

Stel, Jon (2016, December 1). Old rules for a brave new world. In the Journal of Brand Strategy, Volume 5, Issue 3. https://doi.org/10.69554/AIBN2892.