Is it a mistake for a new venture to think like a small business? The importance of corporate branding

Author's Biography

John H. Batchelor is Chair of the Department of Business Administration at the Lewis J. Bear, Jr. College of Business, where he teaches training and development, graduate management and organisational behaviour, compensation and benefits, MBA fundamentals, and projecting and planning for the future. His research examinest entrepreneurship, leadership, organisational behaviour, ethics, motivation, and opportunity recognition. He examines aspects of gender, creativity, emotional intelligence, likelihood of success and emotional labour. His study of organisational behaviour considers implicit theories of work, motivation, and communication. He has also examined such topics as increasing intuitive decision-making speed and accuracy, perceptions of ethical behaviour, questionable research practices in management, and the education of students who will run a family business. His research has appeared Journal of Small Business Strategy, Journal of Management Policy and Practice and Journal of Applied Management and Entrepreneurship. In 2016, he received the faculty’s Dyson Award for Excellence in Research and Scholarly Activity and the Dyson Award for Excellence in Service. Batchelor majored in management / organisational behaviour at Virginia Commonwealth University, where he received his PhD.

Maggie M. Davis Maggie Davis teaches in the Department of Business Administration at the University of West Florida. Her research interests include organisational behaviour and technology-enhanced training and development, and her work has appeared in such publications as the Journal of Health Psychology, Computers in Human Behavior, California Management Review Insights, Virtual Reality and Cognitive Therapy and Research. She holds a PhD in business administration with a concentration in management from the University of South Alabama, a Master of Social Work from Ohio University, and a bachelor of science in psychology from Kennesaw State University. Before transitioning to higher education, Davis worked in the healthcare industry as a Licensed Clinical Social Worker, with roles in nonprofit management and consulting. Davis has also served in various volunteer positions, including on the Florida Bar 1st Judicial Circuit Grievance Committee and the Florida Bar Citizens Advisory Committee.

Timothy R. Mcilveene Timothy McIlveene is an Assistant Professor in the Department of Business Administration at the Lewis J. Bear, Jr. College of Business. His research interests cover a broad spectrum of topics, including corporate social responsibility, environmental, social and governance (ESG), organisational citizenship behaviour, and the ethical implications of artificial intelligence and private large language models. His scholarly work explores the intricate dynamics of ESG practices, strategic management and institutional theory, with a specific focus on how these factors influence organisational behaviour and decision-making. McIlveene’s research not only contributes to theoretical understanding but also offers practical insights for organisations navigating the challenges of today’s complex business environment. He holds a PhD in business administration with a concentration in management from the University of South Alabama, an MBA and a bachelor of business administration in accounting from the University of Louisiana Monroe. Before transitioning to academia, McIlveene held leadership roles at several Fortune 500 companies. His experience also extends to analytics, human resources, change management and public policy. Additionally, he served as a speechwriter and legislative aide for a member of the US House of Representatives, and worked in Asia for a nonprofit organisation dedicated to humanitarian relief and increasing access to education for women and girls.

Dennis Barber Iii is the Chesnutt-Bond Distinguished Professor of Entrepreneurship and a Full Professor at the Miller School of Entrepreneurship at East Carolina University, where he teaches family business, small business management, entrepreneurship, and innovation and opportunity assessment. He is the lead for student-led, consulting-based courses at the Miller School and has won multiple national awards for his efforts with these courses. He served as an Entrepreneurship Teaching and Learning Scholar with the United States Association of Small Business and Entrepreneurship (USASBE) and is the former President of the national Small Business Institute®. Dr Barber founded the Rural Entrepreneurship Special Interest Group with USASBE and co-developed the Rural Entrepreneurship Education Certificate programme. He has guest edited multiple special issues on rural entrepreneurship and education for leading journals in the field. He is also a Galliard Institute certified Family Business Advisor.

Robert D. Perkins Robert (Bob) Perkins is a retired University of West Florida professor. During his academic career, he focused on teaching entrepreneurship. His research interests included entrepreneurship, business turnarounds, meeting behaviour and ethical cultures. He taught at Ohio State University, the University of Colorado, Mercer University and Georgia Tech. The US State Department recently named him a Fulbright Specialist in Entrepreneurship. Bob served as Chief of the Psychology Service at a US Army hospital in Denver. He earned his PhD at Colorado State University, studying leaders in 14 firms, including IBM. He managed the Applied Behavioral Science group for NCR Corporation. His consulting career began with Hay Associates and RHR. An entrepreneur for over three decades, Bob founded Corporate Psychology to provide behavioural science solutions for leaders of startups, telecommunications firms and Fortune 500 companies.