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Invite colleaguesReaching across campus: Harnessing the power of social media collaboration and consolidation to elevate all units
Abstract
In higher education, the challenges of decentralised social media management often lead to fragmented messaging, redundant efforts and missed opportunities for engagement. Higher education marketers and communicators face unique difficulties due to the sheer volume of social media accounts active at any given time. Navigating increasingly complex digital landscapes, universities recognise the necessity of cross-department collaboration and strategic account consolidation as crucial strategies for success. This paper analyses the benefits and challenges of these approaches, offering actionable strategies and best practises for the advanced needs of education marketers. Institutions can achieve consistent branding, efficient resource allocation and more impactful audience engagement through collaboration and strategic alignment. This article is also included in The Business & Management Collection which can be accessed at https://hstalks.com/business/.
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Author's Biography
Maree Jones is a seasoned social media strategist, digital communications expert and thought leader with over 15 years of experience working with national and global brands to create award-winning campaigns. As the Director of Social Media Strategy at the University of Alabama at Birmingham (UAB), she excels in bridging the gap between technology and human connection, guided by her mantra: ‘Digital relationships are real relationships’. Maree, a sought-after speaker and educator, empowers organisations and individuals worldwide to navigate the ever-evolving digital landscape and put their best foot forward online. When she is not strategising or presenting, Maree is a devoted wife and mom who advocates for community-driven causes in her hometown of Birmingham, AL, USA. To learn more, visit mareejones.com.