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Women taking the lead: Inspiring female philanthropy in annual giving
Journal of Education Advancement & Marketing,
9
(4),
325-335
(2025)
Abstract
This paper focuses on inspired leadership from women philanthropists in an Annual Giving context by covering a case study on a volunteer-led fundraising initiative that raised CAD$130,000 in 12 months from female donors. It shows how McGill University supported the volunteers and highlights the roles of the Annual Giving, Alumni Engagement, Communications and Major Giving teams. This paper also covers some important lessons learnt and explores how such initiatives have been successful in other Advancement teams of all sizes.
Keywords: annual giving; volunteer fundraising; peer-to-peer; female philanthropy; communications
The full article is available to subscribers to the journal.
Author's Biography
Hilary Morden is an Annual Giving professional who has been with McGill University for 10 years. She leads the Annual Giving Volunteer Programming Team at the University Advancement office. She has worn many hats within Annual Giving, including overseeing McGill’s crowdfunding platform and the Reunion Class Giving programme. Hilary holds a BA degree and a Post-Graduate Diploma degree in public relations and communications management from McGill University. She has presented at the Canadian Council for the Advancement of Education (CCAE) National Conference and the Annual Giving Director’s Consortium (AGDC). Hilary has served as a CCAE Prix d’Excellence Judge.
