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Invite colleaguesBeyond compliance: A new narrative for corporate banking with digital know your customer management — Navigating risks, unlocking opportunities
Abstract
In a rapidly changing economic environment, credit institutions in the corporate customer business must ensure their competitiveness by adapting to dynamic developments and using digital technologies, particularly for customer relationship management. One solution for modern adaptation and efficient customer relationship management is implementing a know-your-customer (KYC) process. Despite numerous studies on digitalisation, technology and sales, critical analysis of corporate customer sales remains vague. This paper aims to identify opportunities and risks through qualitative content analysis of 20 expert interviews. The results show that KYC not only fulfils regulatory requirements but can also be used as a differentiating feature in the competitive environment. Opportunities such as the digitalisation of processes, improved customer relationships and more effective sales opportunities are highlighted. However, the discussion also acknowledges the risks of complex regulatory changes and data quality issues. The discussion emphasises the significance of a comprehensive analysis of the KYC process, particularly in corporate banking. The paper provides managers with practical assistance in designing, forecasting and making targeted adjustments through specific courses of action.
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Author's Biography
Marcus Heidenhof is a senior account manager in the Financial Services division at SCHUFA Holding AG and supports about 100 German credit institutions in the course of his work. He has more than ten years of professional experience in banking and selling financial services. He completed his master’s of science at the FOM University of Applied Sciences.
Jonas Manske is a professor at FOM University of Applied Sciences and works as a strategy manager for EGC Eurogroup Consulting AG, with a focus on the banking industry. He obtained his doctoral degree from the TU Dortmund University. His research investigates the use of gamification in the workplace, and he has presented his findings at several conferences, including Mensch and Computer. His work has been published in various journals, including Creativity and Innovation Management.