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Undoing the past to prepare for the future: Lessons learned from the data exchange project at UC Berkeley
Journal of Education Advancement & Marketing,
9
(3),
211-221
(2024)
Abstract
Realigning data and integration tools after years of inconsistent management can seem overwhelming at best and impossible at worst. To meet the demands of today's tools and analytics, it is a worthwhile investment to strategically improve data quality and accessibility. Whether your institution is preparing for a customer relationship management (CRM) conversion or just trying to get a better handle on managing data, this paper will examine UC Berkeley's initiative to create business and technical solutions to increase transparency, governance and data intake while decreasing customisations and confusion for stakeholders.
Keywords: integration; governance; data quality; data clean-up; project management; change management
The full article is available to subscribers to the journal.
Author's Biography
Christa Schnur is the Digital Transformation Project Manager for Advancement Information Services at the University of California, Berkeley. She has extensive experience assembling, motivating and directing large project teams through the entire project life cycle. Her work is founded in deep hands-on technical experience, coupled with a broad understanding of organisational strategic goals. With an even keel, positive and professional demeanor, she imparts project vision, gains consensus, resolves conflict and effectively communicates to all levels of the organisation.
Robyn Doughty is the Senior Director of Data and Business Solutions at the University of California, Berkeley. With 20 years of experience in public higher education, Robyn possesses a deep understanding of the issues and challenges unique to the field. For the past 19 years she has focused her career in Advancement, making her well-versed in the business needs of university stakeholders and the data, systems and processes that are crucial to a successful fundraising enterprise. This knowledge translates to breaking down silos between teams, extensive campus outreach to obtain, integrate and steward data, and the implementation of process and system improvements in all areas of the organisation. Using a ‘start-up’ approach to solving business, organisational and technical issues, Robyn is adept at developing strong, cross-functional teams, strategies and services. Past successes include database conversions, business process improvements, instituting collaborative data management and training programmes that encompass the entirety of the Advancement organisation.
