Pipeline Outreach Day: A creative approach to prospect development in fundraising

Author's Biography

Morgan Martin is Director of Pipeline Development, Analytics and Reporting at the Johns Hopkins Bloomberg School of Public Health. In her role, she led the implementation and deepening of a comprehensive pipeline development programme at the school. Leading a dedicated team, Morgan's focus extends to routine and leadership-level data forecasting, analysis, visualisation, and reporting, as well as pipeline development, portfolio management and fundraising. Collaborating closely with stakeholders across the school and university, Morgan drives the development of strategy and prioritisation of projects, alongside business process planning and development. Morgan has a dedication to compassionate leadership and professional growth development. In her spare time, she enjoys being outdoors as often as possible.

Marcus Hardrick is an emerging prospect developer and data analyst with a unique background in the arts. Having been with Johns Hopkins Bloomberg School of Public Health just over a year, Marcus has cultivated a passion for pipeline-related work where he can apply his artistic background to data-driven projects to bolster fundraising efforts with projects such as Pipeline Outreach Day. In his free time, Marcus serves on the APRA Maryland board as their Communications Chair, travels to national parks and plays chess.

Brett Schatz is an assistant director of development for the Johns Hopkins University Bloomberg School of Public Health (BSPH) and School of Nursing (SON). Since joining Hopkins in November 2021, Brett found a passion for pipeline work. From his start supporting the principal and major gifts team at the BSPH, to his current role serving the BSPH and the SON, Brett has worked on identifying, cultivating and stewarding donors to help build a robust donor pipeline at each division. Brett's work focuses on pipeline data and reporting within Hopkins' database, along with discovery outreach to pipeline prospects. Following in the footsteps of the BSPH, Brett helped bring the Pipeline Outreach Day event to the SON, improving the quality of leads in its pipeline and helping advance existing donor relationships. Brett holds a bachelor's degree in business administration from Towson University.

Joanna Schofield has been with Johns Hopkins Bloomberg School of Public Health for three years, splitting her time between two separate teams. With one, she focuses on strategic planning with the Office of External Affairs on the Pipeline Development, Reporting, and Analytics team. Her second role is Director of Development for the Moore Center for the Prevention of Child Sexual Abuse. Joanna has been with Johns Hopkins for over eight years and has a diverse background, including over 20 years of leadership experiences in programme development, fundraising and sales, change management, business and data analyses, technical and development training, CRM and technical buildouts, marketing and communications, and event and volunteer management. Joanna co-leads a women's leadership group at Johns Hopkins, leads a monthly fundraising group at Maryland Nonprofits, and has previously served as the president of Apra Maryland for strategic intelligence in fundraising. She is the co-founder and president of an emerging nonprofit Professionals Who Care, which advocates for the inclusivity of caregivers in the workplace. Joanna has earned her bachelor's in international development and master's in NGO management. While she still connects with her Seattle roots as someone who loves nature, plaid shirts and waterproof shoes, she has lived in Maryland for the past 16 years with her husband. They cheer on their two adult daughters and hang out with their cat and two dogs — a sweet Labradane and goofy Great Dane.