What customers want and need: Bringing consistency, reliability and innovation to the global supply chain
Abstract
Transportation companies must continue to assure customers that they are ready to handle all aspects of their shipping needs, from a quick and safe delivery to environmental transparency of that shipment. This paper demonstrates that no element of the transportation supply chain is immune from that charge, from lorry to rail to ship. Companies like BNSF Railway should be prepared to continue to handle those challenges and look towards the future of what customers want and need by resiliently forging ahead with a customer-first approach through strategic capital investments, a future mindset in technologies that support a more efficient and sustainable tomorrow and providing service offerings to anticipate the needs of the ever-evolving supply chain.
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Author's Biography
Tom Williams is BNSF Railway’s Executive Vice President and Chief Marketing Officer. He has held various positions in intermodal marketing, automotive marketing, industrial products marketing and intermodal/ automotive operations, serving most recently as Group Vice President, Consumer Products. Tom joined the former Santa Fe Railway Company in 1993 in Schaumburg, IL. He holds a BS in finance from Indiana University’s Kelley School of Business, a Master of Business Administration from the University of Chicago and is a graduate of Harvard University’s Advanced Management Program.
Citation
Williams, Tom (2024, September 1). What customers want and need: Bringing consistency, reliability and innovation to the global supply chain. In the Journal of Supply Chain Management, Logistics and Procurement, Volume 7, Issue 1. https://doi.org/10.69554/XSMJ5435.
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