Share these talks and lectures with your colleagues
Invite colleaguesCase study
Revitalising legacy video ingest workflow: A case study on cultivating a digital mindset and gaining key stakeholder buy-in to transition to a cloud-based media asset manager
Journal of Digital Media Management,
12
(3),
198-211
(2024)
Abstract
Starz, a premium cable channel and subscription video on demand network founded in 1994, took on a project to migrate its ingest workflow to a cloud-based media asset manager. It was a complex undertaking, involving multiple departments, software developers, product managers and vendors. This paper describes the project history, its genesis, its execution and its results. This paper also examines the business justification for this kind of a project and the issues inherent in replacing a long-standing business workflow.
Keywords: media asset manager; MAM; ingest; digital video; streaming; SVOD
The full article is available to subscribers to the journal.
Author's Biography
Rob Collins is the executive director of software development for Starz. He has been with the company since 2016, when he helped launch its direct-to-consumer streaming service. He developed authentication, digital rights management and content delivery network management systems that continue to power Starz’s video-on-demand service. His responsibilities have continued to grow, and he currently manages the technical teams responsible for ingest, packaging, encryption and distribution of video, both for direct-to-consumer and partner channels. Rob’s career in IT has spanned more than 25 years, during which time he has successfully delivered projects for Fortune 500 enterprises, midmarket companies and startups. He is a frequent conference speaker and panellist.
Dominique Neff is a product leader who has woven her background in contemporary ballet into a thriving career in the tech industry. Beginning as a professional ballet dancer, Dominique transitioned into UX Design before finding her niche in the product space. Armed with a BFA in ballet performance from the University of Cincinnati College Conservatory of Music and a UX Research/UI Design bootcamp certification from CareerFoundry, Dominique brings a unique blend of grit, creativity and technical expertise to her roles. With a diverse consulting background, she has worked on projects ranging from custom FinTech and philanthropic giving platforms to data products for a Fortune 500 retail organisation. Currently serving as the Director, Product Management at Starz, Dominique leverages her knack for user-centred research and deep system thinking to develop intricate and impactful internal tooling and help shape the language of design and user experience within the organisation. As a process and results-driven leader, her philosophy emphasises using research and data to identify root causes and collaboratively develop meaningful solutions with her team.
