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Rising tides: How to foster and develop relationships within and across units to forge a new graduate enrolment management model
Journal of Education Advancement & Marketing,
8
(4),
371-384
(2024)
Abstract
This paper analyses how the authors’ hybrid recruitment model, with both decentralised and centralised recruiting structure, has allowed their campus to reimagine graduate enrolment management (GEM). The hybrid structure allows recruiting staff to reap the benefits that both types of models offer, and it has nurtured collaboration and innovation across the campus. The benefits and best practices associated with each model are highlighted, and strategies are provided for developing a collaborative model which attempts to build communication and partnership across the distinct silos that tend to operate in higher education. This model has been used to streamline recruitment for Binghampton University’s 4 + 1/accelerated master's programmes through resource and information sharing as well as joint initiatives.
Keywords: centralised; decentralised; silos; recruitment; admissions; best practices
The full article is available to subscribers to the journal.
Author's Biography
Erica Miner was the Senior Graduate Admissions Recruiter in the Office of Graduate Recruitment and Admissions at Binghamton University. Erica was the liaison for the Watson College of Engineering and Applied Science and the School of Management, but she assisted with all programmes and represented Binghamton University at numerous graduate school fairs and events. In addition to the relationships she formed across campus, Erica also worked closely with EducationUSA offices and other campuses within the State University of New York (SUNY) system. Erica is currently working as a Recruitment and Engagement Manager at Northeastern University’s Roux Institute.
Courtney Ignarri is the Assistant Dean for Graduate Affairs for Binghamton University's Harpur College of Arts and Sciences. After earning a PhD in social psychology from Lehigh University in 2011, she joined the staff at Binghamton University. She has worked in the Harpur College Dean's office since 2014, and the recruiting responsibilities under her purview have grown over time. Harpur College has 23 different programmes offering graduate degrees across many disciplines, and 4 + 1 accelerated options are available for most programmes as well as with other colleges on campus.
Margaret Wolford Margaret (Maggie) Wolford is the Director of Recruitment and Admissions for Binghamton University's Thomas J. Watson College of Engineering and Applied Science. She joined Binghamton University in 2015 as Watson College's Graduate Recruitment Coordinator. In 2017, she shifted her efforts to international students interested in pursuing their graduate degrees in engineering or computer science at Binghamton University as the International Graduate Recruiter and was promoted to Director in 2020. As Director, Maggie oversees Watson College's graduate recruitment efforts worldwide, working with a tight-knit team to share the university's unique offerings, and represents Watson College and Binghamton University at various graduate school fairs, forums, conferences and meetings across the US and internationally.
