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Bringing structure and success to internal communications: Why and how the Johns Hopkins Bloomberg School of Public Health turned multiple listserv e-mails a day into the bi-weekly ‘SPHeed Read’
Journal of Education Advancement & Marketing,
8
(3),
257-268
(2023)
Abstract
As the largest school of public health in the world, the Johns Hopkins Bloomberg School of Public Health struggled to find a way to effectively share internal communications with its community — especially during the COVID-19 pandemic. To address this challenge, the school's communications and marketing team conceptualised, piloted and successfully launched ‘The SPHeed Read’. The twice-per-week, one-stop-shop newsletter has dramatically changed how the school's internal communications are sent and received and earned praise from the school's community.
Keywords: internal communication; e-mail; newsletters; graduate schools
The full article is available to subscribers to the journal.
Author's Biography
Lymari Morales oversees communications and marketing for the Bloomberg School, including ongoing publishing, marketing, branding and audience growth across modern and traditional channels. Under her leadership, the school has significantly grown its audiences and won several national awards. Lymari also holds an associate appointment in the Department of Health Policy and Management, where she teaches ‘Effective Writing for Public Health Change’. Morales has built a career at the intersection of timeless journalism tactics, modern communications strategies and mission-driven work. Before joining the Bloomberg School, Morales worked in communications leadership roles at `The Atlantic` and `Gallup` and as a broadcast journalist in national newsrooms. She has also served as an adjunct professor of journalism at American University. Morales has a bachelor's degree in journalism from Northwestern University's Medill School of Journalism and a master's degree in public policy from Harvard University's Kennedy School of Government.
Jackie Powder is an assistant editor with the Communications and Marketing Office at the Bloomberg School. A member of the editorial team, she writes and edits for a variety of communications platforms, including `Hopkins Bloomberg Public Health Magazine`, the school website and special projects. She oversees ‘The SPHeed Read’, a twice weekly internal e-newsletter on school news, events and announcements, and is an editor for ‘Global Health Now’, a daily e-newsletter on global public health, and ‘Expert Insights’, a twice weekly external e-newsletter with timely research and insights from school faculty. Jackie's work also includes copyediting, proofreading and training communications staff in the school's editorial guidelines. Before joining the school, Jackie was a reporter at `The Baltimore Sun` where she covered a range of topics, including education, courts, social services and mental health.
